Tourism
Visitors to Las Vegas in January totaled nearly 3.14 million, per the Las Vegas Convention and Visitors Authority. Total room nights occupied by tourists increased 18% for the month, while the non-gaming economic impact of conventions surpassed $986 million. The Las Vegas Convention and Visitors Authority is accelerating its summer marketing and advertising program and will spend $11-$12 million on its “Vegas Right Now” campaign. This new campaign will run in conjunction with previously announced campaigns “What happens here, stays here” and “Your Vegas is showing.”
Alongside the Authority’s campaigns, VEGAS.com, owned by the Greenspun family, will also spend $20 million on a national cable television ad campaign called “The Vegas Experts.” The VEGAS.com ads will feature Palms executive George Maloof, along with local entertainers such as Louie Anderson, Carrot Top and Blue Man Group. “We’re reinforcing our local expertise, contacts and ability to create an experience that only the true Vegas experts can deliver,” said VEGAS.com President Howard Lefkowitz.
Business and Employment
The seasonally adjusted unemployment rate for the state of Nevada dropped to 5.5% in January, down from 5.8% in December. The Nevada Department of Employment, Training and Rehabilitation reported an unadjusted unemployment rate of 5.7% for Las Vegas during January. The national rate is currently at 4.9%, and the rate in California is at 5.9% (both seasonally adjusted).
The Department is projecting increased job growth in the coming years. A growth rate of 3.2% is expected in 2009, increasing to 5.1% by the third quarter of 2010. New construction projects in Las Vegas, such as CityCenter and Fontainebleau, will add another 40,000 hotel rooms and 100,000 jobs over the next five years.
Air Traffic
Approximately 3.6 million enplaned and deplaned passengers were processed through McCarran International Airport in January, according to the Clark County Department of Aviation. Terminal 2, which handles most international flights, saw an 11% increase in scheduled service for the month.
Housing and Real Estate
SalesTraq reported 901 new home closings in January at a median price of $275,000. Existing home closings totaled 1,061 for the month, with a median price of $247,000. Resale listings on the MLS decreased for the fifth consecutive month, and home prices are showing signs of stabilizing.
According to Applied Analysis, land prices in Las Vegas rose 21.8% in the fourth quarter of 2007 to $1.51 million per acre. Off-Strip prices reached $939,400 per acre, up 20.1% from the fourth quarter of 2006.
Gaming
Nevada’s gaming win totaled $1.064 billion in January, according the Gaming Control Board. The state’s gaming win is up nearly 1% for the fiscal year. Revenues in Clark County reached $928.6 million for the month. The county’s gaming win is up 1.4% for the fiscal year.
Retail
Per the Nevada Department of Taxation, Nevada’s taxable sales totaled just over $4.68 billion in December. Clark County sales totaled $3.49 billion for the month, up 1.3% from the prior year. Clark County experienced increases in specialty trade contractors, computer and electronic product manufacturing, electronics and appliance stores, telecommunications, administrative and support services, and accommodation.
Applied Analysis reported a record 4.3 million square feet of retail construction space completed in Las Vegas in 2007. Expansion in the fourth quarter totaled 1.6 million square feet, bringing the total market inventory to 48.7 million square feet. The vacancy rate remained stable at 3.2%, down from 3.3% in the third quarter. Colliers International and Restrepo Consulting Group reported 2 million square feet of retail space under construction at the end of 2007 and another 1.2 million square feet planned.
Population and Market Growth
Nearly 5,700 people surrendered out-of-state driver’s licenses at the DMV in February, bringing the 2008 new mover total to more than 11,000, per the Nevada Department of Motor Vehicles.